EEMC helps its local licensees differentiate their product in terms of quality and design in the development process. Tweets by kidscreen Tweets about kidscreen. Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc. By Amanda Burgess. For now, the way forward appears to lie in viewing the territory with an open and flexible mind. Similarly, when Sesame Workshop launches its merch program for the localized Russian version of Sesame Street this fall, publishing, home video and stationery featuring main characters Zeliboba, Businka and Kubik will be the lead categories. So we scaled down our licensing opportunities and waited for the market to recover. And international retail chains favor locally-produced product, so distribution deals for imports are difficult to secure.
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By Lauren Malyk. But even as some roadblocks are lifting, others still impede smooth market entry and operation in Central and Eastern Europe.
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Plush another strong category in the two countries and apparel should follow those lead-in categories quite quickly.
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EEMC helps its local licensees differentiate their product in terms of quality and design in the development process.
Going forward, licensors and agents agree that the territory will be a major business focus over the next five years.
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But at the moment, the odd men out appear to be Romania and Bulgaria, which lag behind the rest of the region. But Nelson says that SW is also looking at developing a good nutrition program with series sponsor Nestle, with whom the company has launched several food promotions in the past.
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In terms of marketing, many countries in the territory are very strict with regards to governing their broadcasters. For now, the way forward appears to lie in viewing the territory with an open and flexible mind.
Western-produced products are generally too expensive for the average consumer in Eastern and Central Europe, so the bulk of the licensee base tends to be local companies that manufacture locally.
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We understand your decision to use an ad blocker, however Kidscreen journalism takes time and funding Tweets by kidscreen Tweets about kidscreen. When looking at developing markets, the issue that usually pops up behind piracy is pricing. Licensors and agents need to work with existing partners to alert them to opportunities in the region and to settle on price. Consumer Products.