That the consumers of Concord would purchase their merchandise with deliberation. This is obvious to the bare eye itself and disentitles Reliance from any reliefs whatsoever. The Concord mark is in the shape of a drop, as contrasted with the round round shape of the brand of the Plaintiff. The declare that the rivals marks are equivalent and/or deceptively similar is wholly misconceived and/or baseless, and/or even otherwise untenable in law. The existence of water droplet in Concord logo is irrelevant, as Concord has in any other case copied the important feature of the Plaintiff’s registered brand i.e. the curve.
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